On February 25, 2021, the Campus Coordinator of New Campus, Prof. Dr. Muhammad Kamran, officially launched the “Honest’s Shop” Project across all teaching departments at New Campus. The initiative, spearheaded by Dr. Sayyed Mohsin Ali Kazmi, the Focal Person of Quality Enhancement Cell at New Campus, was commended for its innovative approach to promoting ethical behavior among students in alignment with PEC’s Professional Learning Outcome 8 on Ethics. The shop exclusively stocks pens priced at Rs. 10 and operates on a self-service model, trusting students to honestly record their purchases and leave payment in a designated box. The inauguration ceremony drew participation from chairpersons, faculty members, a large number of students, and staff, marking a significant step towards fostering ethical practices within the campus community.